August 12, 2024—Toronto, Canada—Greenlight Consulting, a leader in intelligent automation services, proudly announces a comprehensive rebranding initiative that includes a new logo, website, and a refreshed brand identity. With offices in Canada, the US, Costa Rica, and India, this transformation reflects the company’s global reach and its strengthened focus on cutting-edge automation, artificial intelligence, and data-driven solutions.
A Legacy of Innovation
Since its inception 16 years ago, Greenlight Consulting has been at the forefront of delivering impactful technology solutions. In 2017, the company pivoted from traditional project implementations and automated testing to specializing in enterprise process automation. Over the past seven years, Greenlight Consulting has successfully executed over 100 automation projects, generating millions in ROI for its clients.
Today, the company’s service offerings span the entire spectrum of intelligent automation, from advisory and assessment to delivery and ongoing operation. Greenlight Consulting provides strategic guidance, identifies optimal automation candidates, develops custom-built automation solutions, and supports clients’ robotic operations. The company’s approach is deeply rooted in understanding client needs, continuously evolving its solutions to address emerging pain points.
Brand Evolution
“As our services have expanded and our client base has grown, it became clear that our brand needed to evolve to reflect our current focus and future direction,” said Johann Hallim, CRO, CMO & Founder at Greenlight Consulting. “Our new brand identity is bold, cohesive, and designed to resonate with the innovation we bring to our clients every day.”
The rebranding initiative includes a modernized logo, a redesigned website, and updated brand elements that together present a unified, dynamic image. The new logo embodies the company’s forward-thinking approach, while the website, www.greenlightconsulting.com, has been enhanced to offer an improved user experience, with streamlined navigation and a wealth of resources tailored to current and prospective clients.
Key Sections of the New Website
- Solutions by Industry, Department, and Technology: Comprehensive sections that allow clients to explore how Greenlight Consulting’s expertise can be applied across various sectors and operational areas.
- Industry-Focused Case Studies: Real-world examples showcasing the transformative impact of intelligent automation in different industries.
- Educational Resources: A library of resources designed to empower clients with knowledge about automation, AI, and data solutions.
Future Direction
Greenlight Consulting’s new identity is more than just a visual update; it represents the company’s commitment to driving innovation in the intelligent automation space. The rebrand will enable the company to:
- Expand its offerings in advisory, assessment, delivery, and operation, providing clients with end-to-end automation solutions.
- Educate and empower clients with resources that deepen their understanding of intelligent automation and its benefits.
- Solidify its position as a trusted expert across multiple industries, departments, and technologies.
Greenlight’s Impact to Date
- 2.3M+ hours recovered
- 243+ automations deployed
- $207MM+ ROI realized
Leigh Peevy, Digital Program Manager at Greystone said, “Greenlight is so much more than just a vendor. They are a trusted partner who provides top notch talent, consulting, and support for our automation cloud infrastructure, robot operations, pipeline discovery, and new bot development.”
About Greenlight Consulting
Greenlight Consulting is a full-service intelligent automation consulting firm, offering end-to-end solutions that transform businesses of all sizes. With a blend of agility and expertise, our certified team—available onshore, nearshore, and offshore—ensures unparalleled dedication to every project. Specializing in the leading automation technologies, we’re committed to delivering real ROI. As your partners in transformation, we’re geared to revolutionize your operations.
