Social Media Hiring: Why it Works
Within the last 10 years the world as we know it has shifted to everything and anything Social Media, including how we all look at the job market. With this comes a few main attributes to clearly distinguish the past from the future. Speed in which information is travelling, what a clear and concise branding and culture message should be and the impact of your efforts. When all of this is flawless and you insert social media, the opportunities are infinite. It is word of mouth on steroids.
We all want to hire the best talent and know that doing so usually equates to profitability. So how do we effectively do this today? With so many different social platforms it is very important to choose the right one that fits your target audience. Really hone in on this as it can be very detrimental to your overall results, perception from potential candidates and success in finding talent.
Next, you must have a SOLID corporate brand or culture that can be seen effortlessly by just about anyone. Having the immeasurable reach that social media has and the speed in which it can be viewed at, your potential candidates need to see how your company is a great place to work, the benefits of joining, and anything else that can sway a decision.
Making a conscience effort to add social media recruitment to your day-to-day activities as a HR Manager or a Recruitment specialist will not only increase your chances of obtaining better talent yet provide you another channel to promote the company you work for. For a second consider this, you are a start up and trying to gain traction in your vertical/ industry. Using Social Media, you share your message with your network will not only potentially provide you with warm leads for viable candidates coming from your network but the word of who you are and what the company is will start to catch and gain momentum out on the market.
With functions like video interviewing to bridge the distance gap, the improvement of ATS (Applicant Tracking Systems) that are just about everywhere these days, and the use of AI and RPA to identify and Expand other business functionality gaps, it just makes overall sense to embrace Social Media Hiring as another tool under your belt to find the talent you need and stay at par with the competition.