Why Holt Renfrew partnered with Greenlight

Holt Renfrew was embarking on an ambitious eCommerce initiative that would begin to take its significant brand presence in Canada global. In addition the strategy would enable future OmniChannel capabilities and give more consumers access to this iconic retailer.

One of the key challenges in delivering on this strategy was to tie together a disparate set of technologies, service vendors, internal teams, sub contractors and logistics providers. With all the interconnected technology, not only did all these teams need to communicate well there would need to be centralized team to help bring it all together.

Holt Renfrew chose Greenlight to Lead and Manage the Quality Assurance initiative and be the team that ensured the all the pieces fit together. This involved significant interaction and conversations with all the vendors on the Program.

“Historical QA approaches, that were focused on testing only, were not going to work for us.  The Greenlight team brought in specific eCommerce knowledge, the ability to help us target efforts based on risk, helped make our conversations and escalations with our vendors more focused and ensured proper quality trade offs were made during those difficult decisions.  They were part of our team and ensured that our vendors worked better for us.  That’s value add!”

– Tamy Butterfield, Divisional Vice President of Technology Transformation

How Greenlight is helping with Holt Renfrew

Holt Renfrew was able to get a boot strapped eCommerce site up and running on time before the Christmas rush with the help of Greenlight’s value added testing approach. Greenlight’s ability to scale as required, high touch and collaborative testing approach and ability to work with and drive better results form a wide array of Systems Integrators and vendors was a critical piece of their success.

Complex Programs require nuanced principal driven thinking. Greenlight’s QA methodology is based on a deep understanding of the goals, requirements and needs of the program. We don’t stop at requirements because there are many instances where requirements are not enough. How many times have your QA vendors raised their hands and said they couldn’t move forward due to a gap in requirements? Greenlight’s approach is to work with you to highlight, fill and document the gap so that your initiative can push forward.

Greenlight QA is more than just testing.

About the company

Celebrating a 177-year heritage, Holt Renfrew is recognized worldwide for an inspired shopping experience. Once a purveyor of fashion to Her Majesty Queen Victoria, Holt Renfrew began in 1837 as a modest hat shop. Over the years the brand developed and expanded across Canada. In the 1930’s Holt Renfrew began exclusive accounts with leading European designers and in 1947 hosted Monsieur Christian Dior when he launched his “New Look.” After many years of foreign ownership Holt Renfrew was bought in 1986 by W. Galen and the Hon. Hilary M. Weston. Under their ownership Holt Renfrew has become Canada’s destination for luxury retail.